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36. Logo Mania

Humans are extremely visually-driven, and the human brain is automatically drawn towards images. Unfortunately, there is a fine line between the things that are attractive to the eye, and things that are not. In addition, some people are attracted by one thing, while others to another. So let us experiment with a few basic ideas, and try to determine things that look good in graphics. First, we'll start with a basic graphic:

The first one uses the Object->Compound Path option to cut text out from the background. This gives:



The first thing that we must do is to try the graphic with different colour, so let's try my favouriate colour first:


What do you think? Well I actually like the original best, so let's continue with it. First we could try changing the text effect to a liquid silver:

which doesn't quite work, as the silver text needs to be contrasted with a dark background. So, let's go back to our original image, and give it a little bit of depth by adding a drop shadow to the background shapes:

Now, let's make it more interesting by adding text, that will allow the eye to move from the main text in the centre, around the shapes. We can do this by adding some smaller text:

Next we can add a drop shadow onto the main text, and scale the '@' symbol up. Also we can add a border so that the image stands-out more against the white background.


This looks nice and modern, and has lots of clean edges. The orange gives the graphic a vibrant feeling, and the type faces used are modern. Next we must see how well the graphic will scale. As much as possible the text has been set in this resolution with large font faces, which use sans-serif fonts (which scale well).

200-pixel width
150 pixel width
100-pixel width

So, does it work? Well the best way to try it is to integrate it with some text.

Timetable (Lecture/Tutorial)

The usage of Tutorial sessions is flexible and may vary depending on whether the main material has been covered in the Lecture session.

The main objective of the CNDS subject is to use the OSI model to present the functions of each of the lower five layers in a general way, and present specific protocols and networks which are implemented in these layers.

So, in conclusion, we can see that simple images, with clean edges, bright colours, and a modern looking font can make an excellent basis for a graphic. But, of course, in art you can never tell is something is going to work, or not. So the best thing to do, is to experiment.

Finally we can animate our graphic: